There are a few ways to combat job listing difficulty.

First and foremost know that job listing difficulty is somewhat out of your control. As a person responsible for job postings you may not even have control over your posts title and description, let alone economic demand. All of which are contributing factors to job listing difficulty.

The first way to handle job listing difficulty is the most common and the most expensive.

Increase Your Budget:

This is by far the most common way individuals responsible for hiring combat high job listing difficulty. By increasing spend the theory is that your job posting will get more exposure. The issue with this method is that for most organizations this not an option. Budgets are tightly restricted and return on the investment for each dollar is under scrutiny. It doesn't help that many popular job posting boards charge hundreds of dollars per job post. Even deciding to post across one additional job board can add hundreds of dollars to your budget.

HRBlaster was built with strict budgets in mind. Blasting a job costs about as much as a couple cups of coffee and takes less than two minutes. Using traditional job boards to post your position is a good starting strategy, gaining more exposure for your job post with HRBlaster is a great enhancement for minimal cost.

The second method of combatting job posting difficulty is to use Google's free resource.

Add Your Jobs to Google for Jobs:

Combatting job listing difficulty by adding your job posts to Google for Jobs is a great strategy, with one fatal flaw.

Google for Jobs allows you to include your job postings in their special search results section used by millions of job seekers around the world. The issue is that you must make sure that each job posting has the required structured data, or code associated with it. Furthermore, just because you have the required code doesn't mean that Google will find the position. Additional technical submissions improve the probability of Google including your position within its job search results but it is not guaranteed.

Some job boards add structured data and others do not. Even if structured data, or code, is added by a job board keep in mind that the position may never make it to Google for Jobs. If the position is not individually submitted the chances of Google finding it are diminished. If Google can't find it, they can't include it. Relying on one job board to include you position in Google's job search results is a recipe for missing out on this large audience of job seekers.

Furthermore, Google updates its requirements frequently. If you are lucky enough to have a technical team available to enhance your job posts for inclusion in Google for Jobs, they will need to dedicate time and effort to make sure the system they create continues to meet requirements and changes frequently made by Google.

HRBlaster reaches Google for Jobs and allows its users to do with no-code. Specifically built for hiring professionals short on time, HRBlaster quickly adds the technical data required by Google for Jobs. In just a few clicks of your mouse you can do what takes technical teams hours. HRBlaster is constantly monitoring for changes to Google For Jobs, making sure that your blasted jobs always meet the criteria.

The third way to combat job listing difficulty is to get social - online of course.

Reach Candidates On Facebook and within LinkedIn Groups

We know that candidates are on social media. They discuss companies, roles, duties, benefits, and seek employment on the same platforms where they interact with friends and family.

Posting jobs on Facebook to be included in the job search results requires that you have access to a Facebook Business Page. Posting outside of a Facebook Business Page requires that you carefully navigate the relationship with your network and abide by the guidelines of group administrators.

While Facebook is a great place to find candidates overall it takes a significant amount of effort to find the right candidate audience on the platform. You also have to make sure to monitor for negative feedback. While Facebook has great job seekers it also has users who post negative comments who can quickly negate your good job posting intentions.

HRBlaster operates a wide array of private Facebook groups that cater to job seekers across all industries. Every job blasted through HRBlaster is automatically distributed to the groups that are aligned with your job posting. Our team cross references each job post to make sure that we align the job posting with the right Facebook audience for optimal exposure.

What about LinkedIn?

LinkedIn is a great platform for posting jobs and finding candidates, but most candidates are finding employment through the networking aspect included in LinkedIn Groups. Similar to Facebook groups, LinkedIn groups are many times private, are dedicated to a particular niche, and require approval before posting any job related content.

LinkedIn Job Postings Do Not Reach These Groups.

You may have the perfect job for members of an industry group, but unless you have authorization to post your position from the owner of the group your post will never be seen.

HRBlaster operates private LinkedIn Groups that focus on bringing people together over industry or role based interests. Every job blasted through HRBlaster is automatically posted in groups that align with the position and / or industry of your job. HRBlaster makes sure that your job posting is seen in the private groups where employment conversations happen.

Overcome job listing difficulty without damaging your budget, needing a tech team, or being blocked by private networking groups.

HRBlaster monitors for job listing difficulty and follows through by targeting ideal candidate audiences based on your position.